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+ Web Site Updating to Boost Traffic
Writing, Posting and Pushing Your News
Everyone knows the rules of writing news: Who, What, Where, When, Why and How. Sounds simple doesn’t it? Well sure, unless a newsworthy announcement appears on your To Do List week after week and something more pressing must jump ahead. That’s why we’ve designed easy and affordable service packages priced from $200 a month.
Every client, every month gets the following services:
- Proactive conference call(s) each month from Cindy to your organization to discuss newsworthy announcements and events related to your goals. This includes contacts with others who may be needed to fill in details.
- Writing your news items in a short announcement or news release format.
- Gaining your approval via email prior to posting or distributing documents.
- Posting news items on your site through your content management system.
- Pushing your news items to online newswires and local print media with links to your site’s landing pages.
+ Professional Content Creation
Web Content That Leads to Business
In today’s market, you and/or your company get “Googled” by nearly anyone who is considering doing business with you. The content that you want them to see needs to be found easily, be up-to-date, and prompt them to take action. If your web site does not accurately represent you and what is going on within your business or your industry, all marketing efforts to get visitors to your web site will likely fall short.
Providing:
- SEO Writing (Search Engine Optimized). We choose your words carefully for the most impact and traffic.
- Short & simple, benefit-loaded copy from scratch.
- Combining copy from your current materials and simplifying your communications for the web.
- Reviewing, proofreading and editing copy you have prepared for your site.
- Developing and writing e-newsletters, email campaigns and permission marketing messages.
- Writing and support for Social Networking, Forums, Blogs (text and video), Podcasting, and more.
+ Providing Support for Online Marketing Tools
Embrace the possibilities that today’s media offers! We’ll help you decide what will work, what won’t, and why. Better yet, we’ll help you set them up and train key individuals in your company on how to use these services for the most benefit.
Share your up-to-date content with other interested parties:
Use RSS Feeds: (Really Simple Syndication) is now a standard information delivery format for your customers and is preferred by journalists. One of the easiest ways to get content into the market is via a news room on your site with RSS feeds.
Participate in Blogs/Forums: Your own company blog can be a great tool to drive traffic and create business opportunities, but participating in other blogs within your industry can be equally beneficial.
Use the Power of Video: Whether it’s used for testimonials, education, sales or fun, the success of YouTube has fueled video’s popularity on web sites everywhere. Successful brands understand the power of using video to generate awareness, spike sales, and push their coolness factor.
Use the Power of Podcast: Like blogging, podcasting uses a human voice so it makes a great marketing tool. According to Wikipedia, a podcast is a program (usually audio, sometimes video) which is made available as a downloadable digital file. Podcast can refer not only to the content but also to the method by which it is broadcast, also called podcasting. A podcaster is the person who creates the content.
Participate on Social Networking Sites: Twitter, Facebook, LinkedIn, YouTube, and many other social networking sites are here to stay. Many of our strategies include the use of these tools on your behalf. We will show you the ropes to go it alone or help you compose your messages and post them for you.
+ Web Site Consulting
Resources - We have partnerships with several professional web site developers. Depending on your business and the goals for your web site, we can hook you up with those most appropriate and coordinate development on your behalf.
Strategy - As a team, we can work with you on your internet marketing strategy and reccomend online marketing tools and techniques for the most impact.
Review Your Exiting Site - If you'd like us to take a look at your current site, we will review it and give you feedback on ways to improve it, online marketing tools to add, if Social Media makes sense for your business, and more.
Review Your analytics - Marketing strategies that we help you implement can be quantified in one way or another. These web analytics need to be proactively reviewed on a regular basis and your strategies can be adjusted based on that information.
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